In a discussion topic on the MacRumors forums, Jackson shared a screenshot of his iTunes purchase history with the 2016 film Passengers listed as "Movie (4K, HDR)" under the Type column. However, he said iTunes only let him download the movie in HD quality, which is either 720p or 1080p depending on the content.
Another reader mentioned that the 2016 film Fantastic Beasts and Where to Find Them is also listed as 4K and HDR. MacRumors rented the film to check, and we can confirm the film indeed has "4K, HDR" next to it in our iTunes purchase history. Nevertheless, iTunes lists the movie's video quality as 720p.
Not all movies are listed as "4K, HDR" at this time, and it may be region specific for now. One reader from the United States shared a screenshot of Passengers still being listed as "Film (HD)" in his iTunes purchase history. MacRumors can confirm "4K, HDR" has appeared in both the UK and Canada at least.
iTunes content remains viewable in SD and HD for the time being, but the discovery suggests Apple may be gearing up for what's around the corner — 4K and HDR support for both iTunes content and a new Apple TV.
In February, Bloomberg reported Apple was testing a new, fifth-generation Apple TV capable of streaming 4K video, adding that it may be released as soon as this year. The report also said the new Apple TV, allegedly code named "J105" internally, would display more vivid colors, suggesting HDR support.
A month later, developer Firi Games provided MacRumors with evidence of a device identified as "AppleTV6,2" and running "tvOS 11.0" connecting to its arcade game Phoenix HD for Apple TV in its logs. The IP address fell within a range linked to Apple's headquarters in Cupertino, California.
The current Apple TV has a model identifier of AppleTV5,3, and Apple TV6,2 does not correspond with any released model.
It's conceivable that Apple could launch 4K content in iTunes alongside a new Apple TV with support for up to 4K video output and HDR, or high dynamic range, which allows for sharper colors and lighting. The current, fourth-generation Apple TV has a maximum 1080p video output, and no support for HDR.
How to Play purchased iTunes movies freely
You can rent or purchased SD or HD movies from iTunes Store. And you may get the HDR and 4K movies before long. You can play the movie on iPhone, iPad, Apple TV and other Apple tablets.And with M4V Converter Plus, you can decrypt iTunes videos to unprotected MP4, WMV, AVI, MOV and other popular video formats. It can also enable you to extract audio files from iTunes videos and save as MP3, FLAC, AAC and WAV.
It can convert the downloaded iTunes movies to lossless MP4 or MOV with 30X faster conversion speed and high output quality.
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Step 1. Download M4V Converter Plus on your computer, install and launch it.
Note: M4V Converter Plus can work perfectly both on Windows and Mac platforms. You can download the program as the platform you use.The program has a free trial version, which enables you to convert each file for one minute. And you can get the full version through the link http://www.m4vconverterplus.com/order-win.html
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M4V Converter Plus for Win[/caption][caption id="attachment_4795" align="aligncenter" width="600"]
M4V Converter Plus for Mac[/caption]Step 2. Click Add Movies button on the upper left corner of the user interface, you will see the pop-up adding window. You can select iTunes movies, Rentals, TV Shows and music videos to convert. You can also drag and drop iTunes videos to the program directly.
Step 3. If you want to convert the iTunes movies with fastest speed. You should select Lossless MOV/MP4/M4V as output format for Windows users. Then you can click the profile panel to start the conversion.
And Mac users can select Same as source for mp4/mov from Convert to profile list. Click Convert button, the conversion progress will begin automatically.
Step 4. You can find the converted iTunes videos from History option. Now you can play iTunes movies as you like, you can also share the movies with others freely.
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