2015年1月8日星期四

News: Apple offers option to rent or purchase The Interview from iTunes store

Film is priced at $5.99 to rent and $14.99 to own. Until Sony discloses online revenues, it’s not clear if it will recoup the $44m cost of making the movie.
Sony eventually released The Interview online on Christmas Eve, via Google’s YouTube and Google Play, Microsoft Corp’s Xbox and a Sony dedicated website.
Apple said on Sunday its iTunes store was now carrying The Interview, the Sony Pictures film that angered North Korea and triggered a cyber-attack against the studio.

“We’re pleased to offer The Interview for rental or purchase on the iTunes store,” Apple spokesman Tom Neumayr said in a statement.

The Sony hack caused a war of words within the US as well as between the US and the secretive Asian country. After Sony cancelled its planned Christmas Day release of the film, a comedy about the attempted assassination of the North Korean leader, Kim Jong-un, President Barack Obama said the decision was a mistake.

On Saturday, North Korea, which has denied responsibility for the Sony hack, blamed the US for ongoing internet outages in a statement that compared Obama to a monkey.

Sony eventually released The Interview online on Christmas Eve, via Google’s YouTube and Google Play, Microsoft Corp’s Xbox gaming console and a Sony dedicated website. ITunes is offering the movie at the same price as other outlets – $5.99 to rent and $14.99 to own.

The film also played on Christmas Day in more than 300 independent cinemas, earning more than $1m on its first day.

Until Sony discloses the online revenues, it will be hard to know if the studio will come anywhere near recouping the $44m it cost to make the film, plus the $30m-$40m some estimate was spent on marketing the film and its stars, Seth Rogen and James Franco.
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